A 12-week project to understand life in Czechia and the role of technology and communications in people’s everyday lives. We reframed the project and instead of creating a new product offering, we understood the company required a brand new value proposition that focuses on regaining trust from their clients. All the journey and product offering was developed, together with an implementation roadmap. Detailed information is not shown due to confidentiality.
Challenging orthodoxies to build new services
Concept testing with users
Concept development and selection