A project that started as a wearable that provides connectivity for all of our devices and turned into a deep understanding of what identity means and implies.
The initial idea was to become an alternative to our smartphone dependence through a wearable device. This exploration and given the hardware implications and restrictions led our team to pivot into an exploration of the meaning of identity.
I led the research (both secondary and primary) aspects plus the implications and cases that could lead to a better fit with corporate initiatives. We explored the implications in retail, marketing data, security and finally cities, where the project ended up as a possibility of a pilot.
Models, prototypes, scenarios, results and further explorations cannot be shown in this site.
Initial scenario and value proposition idea - Drawings by B. Braeutigam.
Understanding what being connected means in in-depth interviews
Street intercepts to get a sense of how people experience connectivity and their priorities
Video concept validation. General evaluation of the concept plus exploration of use and potential revenue streams. Understanding where people put their money in the digital world. What's free, what should be free, what's worth paying
Contextual research and scenario validation. Scenario enactment for a payment situation related with identity