The idea before joining the conversation was to place inspiring messages to foster a culture of innovation
The question that led to reframe the project was...WHY?
After some observations, interviews and inviting decision makers and other stakeholders to experience how working in the office feels and works, we were able to switch the project into a space design one. One that led to implementing spaces that have been successfully rolled out in some Telefonica's corporate buildings where conversations happen both informally and spontaneously. The feeling of the physical workspace has changed. Collaboration and communication flow better these days.
Observing how people work on a daily basis and how random interactions happen led to inspiration for a better use of space
Former spaces were cold and lacked coziness. Messages and branding solutions alone would not foster an innovation culture
Current spaces now invite informal conversations, spontaneous work stations, group work
and "happy collisions"
Execution of a coffee area that make people feel they are in an actual coffee "break"