I BRIDGE BUSINESS AND DESIGN. I HELP COMPANIES INNOVATE BY BRINGING USER PERSPECTIVE AND DESIGN METHODS. MY CURRENT CHALLENGES are around MAKING TECHNOLOGY MORE HUMAN,CREATING AWARENESS OF CORPORATE PURPOSE BEYOND FINANCIAL RESULTS and building a sustainability and responsible experience mindset in our team.
As a design researcher and strategist I focus on finding answers for the WHYs and setting sustainable roadmaps for the HOWs.
I truly believe that bringing the user to the center of the conversation can make a difference. As part of a Design team, I’ve experienced that user perspective makes business people nervous as it challenges the current way of doing business and other orthodoxies. That’s a good start...but a long and bumpy run.
In this site, you will see just a small sample of the type of projects I've had the luck to work on. For confidentiality reasons, I've had to skip some processes, results and other details. In general, my work has allowed me to focus on different aspects of design and strategy that I'd summarize as:
UNDERSTANDING PEOPLE AND THEIR CONTEXT
I believe in the power of conversations and contextual research. I see users as people and not just as markets. That's my take on innovation.
REFRAMING PROBLEMS AND OPPORTUNITIES
Understanding people leads to realizing the kind of problems we are trying to solve. It's not about thinking out of the box, but finding the right box first.
thinking of strategy and what's possible
A thorough, cross-disciplinary approach has allowed me to bring research into ideas into prototypes, concepts and experiences.